Smart Home Energy is based on the values of:

1. Self-help: we help people to help themselves
2. Self-responsibility: we take responsibility for our actions
3. Equity: we carry our business in a way that is fair and unbiased
4. Openness: nobody’s perfect, and we won’t hide it when we’re not
5. Honesty: we are honest about what we do and the way we do it

Our principles act as guidelines by which we put our values into practice:

1. Products: We select and promote the most effective and appropriate, cost-effective and well-engineered products for our customers.
2. Profitability: We pursue profit for a purpose. Achieving our mission will be impossible without profitability.
3. Performance: We strive for the highest environmental goals and actively seek suppliers who share these goals.
4. Partnership: We cannot achieve our mission alone. We actively seek collaboration with those endeavouring to think in new ways.
5. Passion: We are determined to succeed and are passionate about what we do.